Rosyad, S., B. . Haryanto, L. . Wahyudi, and C. . Sugiarto. “Viral Marketing Communication Concepts and Strategies: Changes in Consumer Behavior in the Era of Disruption”. Indonesian Annual Conference Series, no. Proceedings of IACS-IHCRGESND, Nigeria, July 2024, pp. 317-25, https://ojs.literacyinstitute.org/index.php/iacseries/article/view/1662.