Role of Mass Media in Using Antenatal Care Services among Pregnant Women in Bangladesh
Keywords:Antenatal Care Services, Mass Media, Pregnant Women
The purpose of this study is to measure the predicting factors which can play a role of mass media in using the Antenatal Care Services (ANC) for pregnant women. The mixed-method strategy is followed in this study. 50 women were selected based on a convenient sampling technique to gather survey data including open and closed-ended responses. A frequency table was carried out to generate the study findings. Along with this, a few case studies were taken to support the quantitative findings so that the outcomes proved a more solid investigation. The study findings showed that there was a positive linkage between media programs and the ANC status of rural women. Pregnant women will get a clear view of how they should be more aware when they are in complications and how they will take advice from mass media pre-post delivery period.
Acharya, D., Khanal, V., Singh, J. K., Adhikari, M., & Gautam, S. (2015). Impact of mass media on the utilization of antenatal care services among women of rural community in Nepal. BMC research notes, 8(1), 1-6.
Amin, R., Shah, N. M., & Becker, S. (2010). Socioeconomic factors differentiating maternal and child health-seeking behavior in rural Bangladesh: A cross-sectional analysis. International journal for equity in health, 9(1), 1-11.
BDHS 2017-2018 report. (2019). Bangladesh Demographic and Health Survey 2017–18 Key Indicators. National Institute of Population Research and Training Medical Education and Family Welfare Division Ministry of Health and Family Welfare Dhaka, Bangladesh. The DHS Program ICF Rockville, Maryland, U.S.A.
Collyer, F. (2015). Karl Marx and Frederich Engels: capitalism, health and the healthcare industry. In The Palgrave Handbook of Social Theory in Health, Illness and Medicine (pp. 35-58). Palgrave Macmillan, London.
Crowe, S., Utley, M., Costello, A., &Pagel, C. (2012). How many births in sub-Saharan Africa and South Asia will not be attended by a skilled birth attendant between 2011 and 2015?. BMC pregnancy and childbirth, 12(1), 1-9.
Dhawan, D., Pinnamaneni, R., Bekalu, M., & Viswanath, K. (2020). Association between different types of mass media and antenatal care visits in India: a cross-sectional study from the National Family Health Survey (2015–2016). BMJ Open, 10(12), 1-8.
El Arifeen, S., Christou, A., Reichenbach, L., Osman, F. A., Azad, K., Islam, K. S. & Peters, D. H. (2013). Community-based approaches and partnerships: innovations in health-service delivery in Bangladesh. The Lancet, 382(9909), 2012-2026.
Gebremeskel, F., Dibaba, Y., &Admassu, B. (2015). Timing of first antenatal care attendance and associated factors among pregnant women in Arba Minch Town and Arba Minch District, Gamo Gofa Zone, South Ethiopia. Journal of environmental and public health, 2015.
Hedt, B. L., & Pagano, M. (2011). Health indicators: eliminating bias from convenience sampling estimators. Statistics in medicine, 30(5), 560-568.
Huda, T. M., Chowdhury, M., El Arifeen, S., & Dibley, M. J. (2019). Individual and community level factors associated with health facility delivery: A cross-sectional multilevel analysis in Bangladesh. PloS one, 14(2), 1-20.
International Institute for Population Sciences (IIPS) and ICF. (2017). National family health survey (NFHS-4), 2015-16: India. Int. Inst. Popul. Sci. ICF, 1-192.
Jackson, R., Tesfay, F. H., Gebrehiwot, T. G., & Godefay, H. (2017). Factors that hinder or enable maternal health strategies to reduce delays in rural and pastoralist areas in Ethiopia. Tropical Medicine & International Health, 22(2), 148-160.
Jo, Y., Alland, K., Ali, H., Mehra, S., LeFevre, A. E., Pak, S. E., & Labrique, A. B. (2019). Antenatal care in rural Bangladesh: current state of costs, content and recommendations for effective service delivery. BMC health services research, 19(1), 1-13.
Kamal, S. M. (2009). Factors affecting utilization of skilled maternity care services among married adolescents in Bangladesh. Asian Population Studies, 5(2), 153-170.
Macrotrends. (2021). Bangladesh Maternal Mortality Rate 2000-2021. URL: https://www.macrotrends.net/countries/BGD/bangladesh/maternal-mortality-rate
McDonagh, M. (1996). Is antenatal care effective in reducing maternal morbidity and mortality?. Health policy and planning, 11(1), 1-15.
Munguambe, K., Boene, H., Vidler, M., Bique, C., Sawchuck, D., Firoz, T., & Sevene, E. (2016). Barriers and facilitators to health care seeking behaviours in pregnancy in rural communities of southern Mozambique. Reproductive health, 13(1), 83-97.
Owumi, B. E. (2013). Rational choice theory and the choice of healthcare services in the treatment of Malaria in Nigeria. URL: http://ir.library.ui.edu.ng/handle/123456789/871
Parvin, R. A., Rana, M. M., & Akter, M. S. (2022). Health seeking behavior on maternal health care among adolescent mother of Northern Bangladesh. Uluslararası Sosyal Bilimler ve Egitim Dergisi, 4(6), 97-118.
Rahman, A., Leppard, M., Rashid, S., Jahan, N., & Nasreen, H. E. (2016). Community perceptions of behaviour change communication interventions of the maternal neonatal and child health programme in rural Bangladesh: an exploratory study. BMC health services research, 16(1), 1-13.
Shirina Akter Mosa, M., Al, A. S. A. S. M., Pasa, M. M. K., Bharati, P., & Hossain, M. G. (2021). Factors associated with utilization of antenatal care service in Bangladesh: a country based cross-sectional study. Genus, 5.
Talukder, A., Siddiquee, T., Noshin, N., Afroz, M., Ahammed, B., & Halder, H. R. (2021). Utilization of Antenatal Care (ANC) Services in Bangladesh: A Cross-sectional Study Exploring the Associated Factors. The Anatolian Journal of Family Medicine, 4(1), 49-56.
Timans, R., Wouters, P., & Heilbron, J. (2019). Mixed methods research: what it is and what it could be. Theory and Society, 48(2), 193-216.
Uzochukwu, B. S., Obikeze, E. N., Onwujekwe, O. E., Onoka, C. A., & Griffiths, U. K. (2009). Cost-effectiveness analysis of rapid diagnostic test, microscopy and syndromic approach in the diagnosis of malaria in Nigeria: implications for scaling-up deployment of ACT. Malaria Journal, 8(1), 1-15.
World Bank Data (2019). Maternal mortality ratio (modeled estimate, per 100,000 live births) – Bangladesh. WHO, UNICEF, UNFPA, World Bank Group and the United Nations Population Division Trends in Maternal Mortality: 2000-2017. Geneva, World Health Organization.
World Health Organization (2019a). Trends in maternal mortality 2000 to 2017: estimates by WHO, UNICEF, UNFPA, World Bank Group and the United Nations Population Division. World Health Organization.
World Health Organization (2019b). Maternal mortality. World Health Organization.
How to Cite
Copyright (c) 2022 Rawnaq Ara Parvin, Md. Faisal-E- Alam, Md. Belal Hossain
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.