Role of Mass Media in Using Antenatal Care Services among Pregnant Women in Bangladesh

Rawnaq Ara  Parvin; Md. Faisal-E- Alam; Md. Belal  Hossain

doi:10.47540/ijias.v2i2.484

Authors

Rawnaq Ara Parvin Department of Sociology, Varendra University, Bangladesh
Md. Faisal-E- Alam Department of Management Studies, Begum Rokeya University, Bangladesh
Md. Belal Hossain Department of Mass Communication and Journalism, Comilla University, Bangladesh

DOI:

https://doi.org/10.47540/ijias.v2i2.484

Keywords:

Antenatal Care Services, Mass Media, Pregnant Women

Abstract

The purpose of this study is to measure the predicting factors which can play a role of mass media in using the Antenatal Care Services (ANC) for pregnant women. The mixed-method strategy is followed in this study. 50 women were selected based on a convenient sampling technique to gather survey data including open and closed-ended responses. A frequency table was carried out to generate the study findings. Along with this, a few case studies were taken to support the quantitative findings so that the outcomes proved a more solid investigation. The study findings showed that there was a positive linkage between media programs and the ANC status of rural women. Pregnant women will get a clear view of how they should be more aware when they are in complications and how they will take advice from mass media pre-post delivery period.

Author Biographies

Rawnaq Ara Parvin, Department of Sociology, Varendra University, Bangladesh

Thank you very much for your support.

Md. Belal Hossain, Department of Mass Communication and Journalism, Comilla University, Bangladesh

Thank you very much for your support

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