Innovation and Technological Adaptation of Business Actors in the Digital Age: A Digital Sociology Perspective
Keywords:Business Actors, Digital Age, Digital Sociology, Innovation, Technological Adaptation
The advancement of information technology has changed many aspects of human life. Technology has entered various spaces of human life, so technology and humans are an integral unit. In the modern economic sector, the market has transformed business digitalization. This is both a challenge and an opportunity for business people. For this reason, this study aims to analyze the space for innovation and technological adaptation of business actors in responding to advances in information technology. In addition, this research also intends to outline the relevance of developing digital sociology studies. A qualitative approach through field studies and literature review is the method of choice for this research. Operationally, the research was conducted through two stages, namely the context determination stage and the concept selection stage. These two processes are in line with the principle of inductive logic in qualitative research which prioritizes empirical narratives and then develops conceptual narratives. This is intended to obtain a comprehensive understanding of the facts and theories about technological innovation and adaptation in the business world. The results show that digital technology has become a major catalyst for improving operational efficiency, expanding market reach, and creating competitive differentiation. Therefore, digital technology adaptation is not just an option but has become a necessity in an increasingly digitally connected era. Digital technology adaptation is one of the keys to success in a world that is undergoing a massive transformation from real space to digital space.
Akre, V., Rajan, A., Ahamed, J., Al Amri, A., Al Daisi, S. (2019). Smart Digital Marketing of Financial Services to Millennial Generation using emerging technological tools and buyer persona, 2019 Sixth HCT Information Technology Trends (ITT), 120-125.
Almunawar, M. N., Anshari, M., & Lim, S. A. (2021). A Framework for Observing Digital Marketplace. International Journal of Hyperconnectivity and the Internet of Things, 5(2), 57–73.
Azungah, T. (2018). Qualitative research: deductive and inductive approaches to data analysis. Qualitative Research Journal, 18 (4), 383-400.
Bessonova, E., & Battalov, R. (2021). Digitalization as a tool for innovative economic development. Economic Annals-XXI, 186 (11–12),
Bhatti, A., Akram, H., Basit, H. M., Khan, A. U., Naqvi, S. M. R., & Bilal, M. (2020). Ecommerce Trends During Covid-19. International Journal of Future Generation Communication and Networking, (June), 1–25.
Bula, P., & Niedzielski, B. (2021). Industrial Revolution – from Industry 1.0 to Industry 4.0. In Management, Organisations and Artificial Intelligence. Routledge.
Buzianu, O. (2020). Data Security Management in Digital Business. SSRN Electronic Journal.
Carballo, J., Chatruc, M.R., Santa, C.S., Martincus, C. V. (2022). Online business platforms and international trade. Journal of International Economics, (137), 103599.
Castells, Manuel. (2010). The Rise of the Network Society. 2nd ed. West Sussex: Wiley-Blackwell.
Central Bureau of Statistics. (2022). Statistik eCommerce 2022.
Cooper, H., Hedges, R.V., Valentine, J.C. (2019). The handbook of research synthesis and meta-analysis. New York: Russell Sage Foundation.
Derave, T., Sales, T. P., Gailly, F., & Poels, G. (2021). Understanding digital marketplace business models: An ontology approach. In CEUR Workshop Proceedings, (3031), 15–26.
DiMaggio, P., Hargittai, E., Neuman, W.R., & Robinson, J.P. (2001). Social Implications of the Internet. Annual Review of Sociology, (27), 307–36.
Fuchs, C. (2018). Industry 4.0: The digital German ideology. TripleC, 16(1), 280–289.
Gauri, D. K., Jindal, R. P., Ratchford, B., Fox, E., Bhatnagar, A., Pandey, A., Navallo, J.R., Fogarty, J., Carr, S., Howerton, E. (2021). Evolution of retail formats: Past, present, and future. Journal of Retailing, 97(1), 42–61.
Godara, R. (2022). E-Commerce Trends Post Covid-19. Shodh Sarita, 8(29), 187–191.
Hinduan, Z.R., Anggraeni, A. Agia, M.I. (2020). “Generation Z in Indonesia: The Self-Driven Digital”, Gentina, E. & Parry, E. (Ed.). The New Generation Z in Asia: Dynamics, Differences, Digitalisation (The Changing Context of Managing People). Emerald Publishing Limited, Bingley.
Ivancic, L., Susa Vugec, D., Bosilj Vuksic, V. (2019). Robotic Process Automation: Systematic Literature Review. In: Di Ciccio, C., et al. Business Process Management: Blockchain and Central and Eastern Europe Forum. Vol. 361. Springer.
Jílková, P., & Králová, P. (2021, February 1). Digital Consumer Behaviour and eCommerce Trends during the COVID-19 Crisis. International Advances in Economic Research. Springer.
Jordan, S., Zabukovsek, S. S., & Klancnik, I. S. (2022). Document Management System – A Way to Digital Transformation. Nase Gospodarstvo/Our Economy, 68(2), 43–54.
Kurt, R. (2019). Industry 4.0 in Terms of Industrial Relations and Its Impacts on Labour Life. Procedia Computer Science, (158), 590–601.
Loy, A. C. M., Chin, B. L. F., & Sankaran, R. (2021). Industrial Revolution 1.0 and 2.0. In The Prospect of Industry 5.0 in Biomanufacturing. CRC Press.
Lupton, D. (2015). Digital Sociology. New York: Routledge.
Lupton, D. (2020). Digital sociology. In Public Sociology: An introduction to Australian society, 4th edition (pp. 475–492). Taylor and Francis.
Madara, S.R., Maheshwari, P., Selvan, C. P. (2018). Future of millennial generations: A review. Advances in Science and Engineering Technology International Conferences (ASET), 1-4.
Mukhlis, H., Widyastuti, T., Harlianty, R. A., Susanti, S., & Kumalasari, D. (2022). Study on awareness of COVID-19 and compliance with social distancing during Covid-19 pandemic in Indonesia. J Community Psychol, 50, 1564–1578
Ningi, A. I. (2022). Data Presentation in Qualitative Research: The Outcomes of the Pattern of Ideas with the Raw Data. International Journal of Qualitative Research, 1(3), 196-200.
Novácková, D., & Wefersová, J. (2021). Use of Digital Technologies in Business in Slovakia. In Studies in Systems, Decision and Control, (376), 335–355.
Oborin, M. (2021). The impact of digital technologies on the economy development of the regions in the Russian Federation. Transbaikal State University Journal, 27(2), 123–132.
Orton-Johnson, K & Prior, N. (eds.). (2013). Digital Sociology: Critical Perspectives. New York: Palgrave Macmillan.
Park, S.E. (2019). Technological Convergence: Regulatory, Digital Privacy, and Data Security Issues. Congressional Research Service.
Potluri, S., Nandan Mohanty, S., Mohammad, G. & Shitharth, S. (2022). Cloud Analytics for Industry 4.0. Berlin, Boston: De Gruyter.
Robbins, M. (2018). Internet, Industry and International Trade: Digital Tradability in Services. Journal of World Trade, 52 (2), 229 – 255.
Rotatori, D., Lee, E. J., & Sleeva, S. (2021). The evolution of the workforce during the fourth industrial revolution. Human Resource Development International, 24(1), 92–103
Schwab, K. (2016). The Fourth Industrial Revolution. World Economic Forum.
Shank, D. B. (2020). What is Digital Sociology? Contemporary Sociology: A Journal of Reviews, 49(2), 204–205.
Sharma, A., & Singh, B. J. (2020). Evolution of Industrial Revolutions: A Review. International Journal of Innovative Technology and Exploring Engineering, 9 (11), 66–73.
Silva, A., Almeida, N., & Pereira, S. (2021). Contabilidade 4.0: A Tecnologia A Favor Dos Contadores Na Era Digital. Revista Projetos Extensionistas, 1(1), 146–153.
Sousa, M. J., & Rocha, Á. (2019). Skills for disruptive digital business. Journal of Business Research, 94, 257–263.
Umanets, T. V., & Danylina, S. A. (2022). Structural Shifts in Social and Industrial Relations in the Conditions of Digitalization. Economic Innovations, 24(4(85)), 159–172.
Verma, D., Tripathi, V., Singh, A.P. (2021). From physical to digital: what drives Generation Z for mobile commerce adoption?. Journal of Asia Business Studies, 15 (5), 732-747.
Vinichenko, M. V., Melnichuk, A. V., & Karácsony, P. (2020). Technologies of improving the university efficiency by using artificial intelligence: Motivational aspect. Entrepreneurship and Sustainability Issues, 7(4), 2696–2714.
Wynn, J. R. (2009). Digital sociology: Emergent technologies in the field and the classroom. Sociological Forum, 24(2), 448–456.
Xia, L., Baghaie, S., & Mohammad Sajadi, S. (2023). The digital economy: Challenges and opportunities in the new era of technology and electronic communications. Ain Shams Engineering Journal.
Xu, M., David, J. M., & Kim, S. H. (2018). The fourth industrial revolution: Opportunities and challenges. International Journal of Financial Research, 9(2), 90–95.
How to Cite
Copyright (c) 2023 Ambo Upe
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.