The Use of Social Media in MSMEs Development in Kendari City (Case Study at Café VIP Kendari)
Keywords:
Development, MSME, Social MediaAbstract
The aims of this study were as follows: (1). To determine the description or exposure of the use of social media on MSMEs in Kendari City when implementing online sales or marketing. (2) Determine the benefits and influence of social media on the development of MSMEs in Kendari City. This study used a descriptive qualitative design. Methods of collecting data through interviews, documentation, and observations. The data analysis in this study uses data reduction, presentation, and verification. The results of this study indicate that the use of social media in MSMEs is very important for promoting a product or business to increase profits, which is also known as online marketing. The characteristics that must be possessed by social media include networks between users, information, interactions, archives, social simulations, content by users, and dissemination.
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