Sustainable Infrastructure Investment for Enhancing MICE Tourism Competitiveness in Jeneponto Regency
Keywords:
Event Management, Destination Competitiveness, MICE Tourism, Tourism DevelopmentAbstract
Tourism development in Jeneponto Regency, Indonesia, plays a crucial role in realizing the region's vision of becoming an advanced and dignified area with a religious spirit, as outlined in its long-term development plan. Positioned strategically along the route connecting Makassar City with several regencies, Jeneponto Regency is designated as a Regional Tourism Strategic Area (KSPD), encompassing diverse attractions such as water tourism, cultural sites, and nature reserves. This study explores the potential of Jeneponto as a Meetings, Incentives, Conventions, and Exhibitions (MICE) destination. The MICE industry, recognized globally for its economic contributions, particularly through infrastructure investments and local industrialization, holds promise for Jeneponto. The region recorded substantial investment in 2018, largely attributed to projects like wind and steam power plants. Additionally, the development of salt industrialization as a Techno Park further enhances its appeal. Using Geographic Information System (GIS) analysis, this research maps and assesses existing conditions and potential inhibiting factors for MICE tourism in Jeneponto. It provides insights for stakeholders and local authorities to enhance MICE destination competitiveness nationally and internationally. The findings underscore the importance of infrastructure development, local industry integration, and community-based tourism initiatives in maximizing Jeneponto's tourism potential. Strategic collaborations with educational institutions and certification of tourism personnel are recommended to elevate service quality and visitor satisfaction. This study offers a comprehensive approach to understanding and developing MICE tourism in smaller, coastal regions, contributing to sustainable economic growth and local prosperity.
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