Healthy Lifestyle Economics: Socio-Economic Analysis of Running Activities in Public Spaces in Makassar City
Keywords:
Consumer Economy, Healthy Lifestyle, Public SpaceAbstract
This study aims to understand the mechanism of how running events and practices in public spaces shape the economic value chain, from product consumption to services, and how these practices contribute to the production and reinforcement of social identity through the display of a healthy lifestyle. The analysis is based on the concepts of cultural capital and impression management, viewing sports as a symbolic practice that builds a modern self-image. This study uses a descriptive-interpretative qualitative approach to understand the socio-economic dynamics behind running activities as part of the healthy lifestyle of the community in the public spaces of Makassar City. Data were collected through in-depth interviews with runners, sports communities, and local businesses, participant observation at strategic locations such as Losari Beach and Karebosi Field, and analysis of documentation related to events and city policies. Thematic analysis was conducted to identify patterns of meaning that connect healthy lifestyle practices with economic aspects and social interactions, while triangulation of sources and methods was used to ensure the validity and credibility of the findings. The results of the study show that running in public spaces, such as Losari Beach and Karebosi Field, not only serves as a means of maintaining fitness but is also intertwined with consumptive economic logic. This activity has given rise to new consumption patterns that include branded shoes and clothing, health supplements, and supporting accessories, which also serve as symbols of social status. Thus, a healthy lifestyle is integrated with consumption and prestige, reinforcing the economic dynamics of urban lifestyles. In addition, running contributes to the local economic ecosystem through the involvement of microeconomic actors, such as street vendors, healthy drink sellers, photography service providers, and fitness app developers. This confirms that public spaces serve a dual function: as arenas for health and social interaction, as well as economic spaces that support the livelihoods of urban communities.
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