From Scrolling to Studying: The Role of TikTok Content in Enhancing Learning Interest and Its Implications for Educational Management in The Digital Economy Era
Keywords:
Digital Economy, Educational Management, Social Media Content, TikTokAbstract
This study explores the role of TikTok content in transforming students’ digital habits, “from scrolling to studying,” and its implications for educational management in the digital economy. Conducted at UPT SMAN 4 Wajo, the research focused on Grade XII students and employed a qualitative method with Miles & Huberman’s interactive analysis technique. The sample consisted of 32 students whose use of TikTok was examined in relation to their learning interests. The findings reveal that creatively presented TikTok content—through filters, music, modes, and diverse material—significantly enhances students’ interest in learning. Students reported feeling less bored, more engaged, and enthusiastic when encountering material delivered in unique ways, and they were also able to download useful content as additional learning resources. These results indicate that TikTok is not only a platform for entertainment but also a relevant educational management strategy to foster learning interest, positioning it as a valuable tool in navigating the challenges and opportunities of the digital economy.
References
Addai-Mununkum, R. (2023). Non-Formal Education in Digital Spaces: A Digital Ethnography of Ghanaian Teachers’ Use of WhatsApp Group. International Journal of Qualitative Research, 3(1), 104-114.
Borrás-Gené, O., Martínez-Núñez, M., & Fidalgo-Blanco, Á. (2021). TikTok and education: Discovering the potential of short videos for active learning. Education and Information Technologies, 26(6), 7207–7224.
Cabero-Almenara, J., Pérez-Vallejo, P., & Vázquez-Cano, E. (2024). The impact of TikTok as an educational tool on students’ performance: A multi-group comparison of international business classes in Peru and Colombia. Procedia Computer Science, 227, 799–807
Darmawan, H., & Rukmana, A. (2023). Digital media management as an innovation of media learning in junior high school. Jurnal Studi Manajemen dan Pendidikan Islam, 9(2), 211–225.
Dong, C., & Liu, Y. (2024). Investigating the dissemination of STEM content on social media with computational tools. arXiv preprint arXiv:2404.18944.
Escamilla-Fajardo, P., Alguacil, M., & López-Carril, S. (2021). Incorporating TikTok in higher education: Pedagogical perspectives from a systematic review. Journal of Educational Technology Systems, 50(1), 89–108.
Escamilla-Fajardo, P., Núñez-Pomar, J., Ratten, V., & Crespo, J. (2021). The potential of TikTok for teaching and learning processes: A systematic review. Journal of Hospitality, Leisure, Sport & Tourism Education, 29, 100329.
Fernandez, C., & Ramos, J. (2023). Impact of TikTok on BSN students’ academic performance, mental health, and educational engagement. Zambrut Journal of Social Sciences, 5(2), 112–120.
Friales, W. C., Pama, C. J. D., Umadhay, M. J. L., Labuaya, C. Z. A., Carreon, K. M. G., Gregorio, D. D. D., & Manansala, D. A. E. (2022). Braving the Waves: Issues and Coping of College Teachers in the Online Pedagogy. International Journal of Qualitative Research, 2(1), 82-92.
Gómez, L. F., & Vargas, C. (2023). The impact of TikTok as an educational tool on students’ performance: A multi-group comparison of international business classes in Peru and Colombia. Computers & Education, 194, 104673.
Hern, A. (2024, February 6). Social media algorithms ‘amplifying misogynistic content’. The Guardian. Retrieved from https://www.theguardian.com/media/2024/feb/06/social-media-algorithms-amplifying-misogynistic-content
Khan, R., & Siddiqui, S. (2021). Social media distractions and academic performance: An analysis of TikTok use among nursing students in Pakistan. International Journal of Academic Research in Business and Social Sciences, 11(5), 120–134.
Lestari, Karunia Eka dan Mokhammad Ridwan Yudhanegara. (2017). Peneltian Pendidikan Matematika. Bandung: Refika Aditama.
Nuraini, S., & Hidayat, R. (2023). The impact of English educational content on TikTok on audience understanding. Teacher Journal, 7(1), 88–95.
Rahman, A., & Sari, D. (2022). A critical review of TikTok’s role in motivating Indonesian students to learn foreign languages. Takuana: Journal of Education and Language, 3(2), 101–110.
RSIS International. (2022). Evaluating TikTok’s educational impact: An analysis of student perspectives. International Journal of Research and Innovation in Social Science, 6(9), 123–130.
Sharma, P., & Gupta, R. (2022). Evaluating TikTok’s educational impact: An analysis of student perspectives. International Journal of Research and Scientific Innovation (IJRSI), 9(3), 215–220.
Zhang, L., & Wang, H. (2024). Examining the impact of social media’s educational content on adolescent social value formation. Young, 32(3), 305–320.
