Resilience Strategy for Micro, Small and Medium Enterprises after the Covid-19 Pandemic: Lessons from Indonesia
Keywords:
Covid-19 Pandemic, MSMEs, Resilience StrategyAbstract
The Covid-19 pandemic has resulted in significant impacts on Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, which include decreased consumer demand, supply chain disruptions, and limited working capital. However, the sector also shows great potential to recover and thrive through various resilience strategies. This article aims to discuss the key strategies implemented by MSMEs in Indonesia post-pandemic to maintain and improve business sustainability. Literature analysis is the method of this research. The results of this study show that the strategies to maintain and improve business sustainability are: (1) digitalization and technological transformation by increasing digital literacy to expand market reach, (2) product and service diversification by encouraging product innovation and the development of new services relevant to current consumer needs, (3) strengthening networks and collaboration, both with large companies and business communities, is also a vital strategy for sharing resources and market opportunities, and (4) capacity and skills development through training, workshops, and mentorship programs help improve the managerial and technical capabilities of MSME entrepreneurs.
References
Abdugapparovich, N.U. (2020). Measures to Ensure Employment in Uzbekistan Through the Support of Small Business and Entrepreneurship. Indonesian Journal of Social and Environmental Issues (IJSEI), 1(2), 69-72.
Cakranegara, A. P., Zuana, M. mujaba M., Sestri, E., & Surahman, B. (2022). Implementation of the E-Commerce Platform to Improve Technology Adaptation in MSMES. Jurnal Ekonomi, 11(03).
Getnet Agazu, B., Ketemaw Dejenu, A., & Lemi Debela, K. (2022). A Comparative Review of Qualitative Research: A Guide to Design and Implementation. Qualitative Report, 27(8).
Hanan, A., Shahira, A. ., & Ali, M. (2021). Drivers of Sustainable Entrepreneurship Among SMEs in Pakistan: Does Entrepreneurial Knowledge Matter?. Indonesian Journal of Innovation and Applied Sciences (IJIAS), 1(2), 161-176.
Hart, C. (2018). Doing a Literature Review: Releasing the Research Imagination. In Journal of Perioperative Practice (Vol. 28, Issue 12).
Kustiningsih, N., Sundjoto, Radiany, M. A., & Prayogi, D. (2022). The Impact of Strategic Alliances on the Development of Human Resources: Case Study of SME’S In East Java Province, Indonesia). International Journal of Engineering Technologies and Management Research, 8(12). https://doi.org/10.29121/ijetmr.v8.i12.2021.1069
Llamera, B. B. (2021). Socio-Economic Impact of Covid-19 Pandemic and Its Implication on Education. International Journal of Qualitative Research, 1(2), 79-86.
Machi, L. A., & McEvoy, B. T. (2024). The Literature Review: Six Steps to Success. In The Literature Review: Six Steps to Success.
Merriam, S. B. (2009). Qualitative research: A guide to design and implementation. In The JosseyBass higher and adult education series (Vol. 2nd). https://doi.org/10.1097/NCI.0b013e3181edd9b1
Muzanenhamo, A., Khazamula, S. D., & Imbayarwo, M. (2023). Towards Achieving Electronic Human Resource Management: Challenges Facing Public Enterprises in Adopting Technology. Indonesian Journal of Innovation and Applied Sciences (IJIAS), 3(2), 111-117.
Naredia, S.P., Demartoto, A., & Romadhon, A. (2023). Capacity Development of Micro, Small, and Medium Scale Enterprise Actors in Tourism Sector using Tourism Digital Literacy Approach in Surakarta Indonesia. Proceedings Series on Social Sciences & Humanities, 12.
Nasvian, M. F., Widiatmojo, R., Bhakti, A. D. P., & Amirudin, Z. (2021). Content Marketing Training and Assistance to Micro Enterprises from Rumah Kreatif BUMN-Telkom Community in Malang Regency. Journal of Community Practice and Social Welfare, 1(1).
Niasse, N. (2022). Dealing with Literature Review and Epistemological Underpinnings in Grounded Theory Methodology. International Journal of Qualitative Research, 2(2), 159-164.
Nurhaliza, S. (2022). Begini Pentingnya Peran UMKM dalam Perekonomian Indonesia! Https://Www.Idxchannel.Com/Economics/Begini-Pentingnya-Peran-Umkm-Dalam-Perekonomian-Indonesia/2.
Obi, S. E., Yunusa, T., Ezeogueri-Oyewole A. N, Sekpe, S. S., Egwemi, E., & Isiaka, A. S. (2020). The Socio-Economic Impact of Covid-19 on The Economic Activities of Selected States in Nigeria. Indonesian Journal of Social and Environmental Issues (IJSEI), 1(2), 39-47.
Putri, R. L., Hidayat, S., Suprapto, Wahyono, E., Sriyono, & Rahmawati, L. (2023). Big Data and Strengthening MSMEs After the Covid-19 Pandemic (Development Studies on Batik MSMEs in East Java). IAIC Transactions on Sustainable Digital Innovation (ITSDI), 4(2).
Rahajeng KH. (2021). Babak Baru Dunia Usaha Pasca Pandemi Covid-19. CNBC Indonesia. https://www.cnbcindonesia.com/news/20210503104911-4-242607/babak-baru-dunia-usaha-pasca-pandemi-covid-19
Ras, A., Syam, R., Raf, N., Usman, M., & St. Radiah. (2022). The Role of Women in Family Resilience During the Covid-19 Pandemic. International Journal of Qualitative Research, 1(3), 221-227.
Rauf, R., Prayuda, R., & Munaf, Y. (2023). Model of Government Development for MSMEs Through One Village One Product (OVOP) Concept by the Cooperatives and MSMEs Office in Rokan Hilir Regency. International Journal of Sustainable Development and Planning, 18(2).
Rizqulloh, M. I. (2021). Economic Recovery: The Role of Business Digitization in Minimizing Unemployment During the Covid-19 Pandemic. International Journal of Qualitative Research, 1(2), 120-126.
Rozan, M. Z. A. (2022). Evidence of Impact from a National Digital Entrepreneurship Apprentice Program in Malaysia. Indonesian Journal of Innovation and Applied Sciences (IJIAS), 2(1), 50-59.
Smith, B. (2018). Doing a Literature Review: Releasing the Research Imagination. Journal of Perioperative Practice, 28(12).
Sugiarto, E. C. (2021). Kewirausahaan UMKM dan Pertumbuhan Ekonomi. Kementerian Sekretariat Negara Republik Indonesia.
Triwiyanto, T., Luthfiyah, S., Utomo, B., & Hamzah, T. (2023). Fostering Village Prosperity: Digital Innovations in Service Information and Uplifting UMKM Marketing Transforming Desa Balongdowo in Indonesia. Frontiers in Community Service and Empowerment, 2(4).
Upe, A. (2023). Innovation and Technological Adaptation of Business Actors in the Digital Age: A Digital Sociology Perspective. Indonesian Journal of Innovation and Applied Sciences (IJIAS), 3(3), 218-227.
Upe, A., Ibrahim, Z., Arsyad, M., Sumandiyar, A., Jabar, A.S. (2021). Strengthening of Social Capital through Penta Helix Model in Handling Covid-19 Pandemic. International Journal of Pharmaceutical Research. 13 (1).
Yam, J. H., & Rachbini, W. (2022). Management Strategy: Business Challenges and Working Ethos in the Era of Covid-19 Pandemic. Indonesian Journal of Innovation and Applied Sciences (IJIAS), 2(2), 150-155.