Pemanfaatan Teknologi Informasi dalam Pemberdayaan Peningkatan Sumber Daya UMKM di Kelurahan Mangolo Kecamatan Latambaga Kabupaten Kolaka
DOI:
https://doi.org/10.47540/ijcs.v1i2.702Keywords:
Pemberdayaan Masyarakat, Sumber Daya UMKM, Teknologi InformasiAbstract
Information technology socialization to micro business actors is needed to improve their knowledge in the field of Information Technology and especially to expand their reach marketing and create other business opportunities that are in line with existing businesses. Technology models that socialize and make the training usable to market the products to be offered. Implementation of devotion This community is targeted at Micro or home-based business actors whose business locations are in the region Mango Village, Kolaka Subdistrict, Kolaka Regency. The purpose of this service is that participants in the socialization and training can apply the knowledge gained to increase the marketability of their products outside the current location of the production area so that business competitiveness can be improved. The socialization material provided is how to optimize the use of mobile devices and determine mobile applications and create websites that are in accordance with the products sold so that their products can be marketed at national and international levels.
References
Ananda, A. D., & Susilowati, D. (2017). Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) Berbasis Industri Kreatif di Kota Malang. Jurnal Ilmu Ekonomi, 1(1).
Asri, D. P. B. (2018). Pengembangan Industri Kreatif UMKM Asal Yogyakarta melalui Pendaftaran “Jogja Co-Branding.” Kosmik Hukum Jurnal, 18(2).
Atmojo, M. E., & Sofyan, N. (2021). Branding dan Pemasaran UMKM Emping Ketela melalui Media Sosial. Prosiding Seminar Nasional Pengabdian Masyarakat 4. Universitas Muhammadiyah Yogyakarta.
Eko A & Prasetyo, M.K (2022). Pemberdayaan UMKM Melalui Pemanfaatan Teknologi Informasi. Dinamisia: Jurnal Pengabdian Kepada Masyarakat, 6(2).
Riski Amalia Madi, Buyung Sarita, Agustinus Tangalayuk, & Ece Yulianti. (2021). The Effect of Business Orientation on Small Business Performance in Kendari City. Indonesian Journal of Innovation and Applied Sciences (IJIAS), 1(1), 19-30.
Nur, A & Bagus, P (2016). Pelatihan Dan Sosialisasi Pemanfaatan Teknologi Mobile untuk peningkatan daya saing Usaha Mikro pada wilayah kelurahan merayu selatan. Jurnal Abdi Masyarakat (JAM), 2(1)
Obi, S. E., Yunusa, T., Ezeogueri-Oyewole A. N., Sekpe, S. S., Egwemi, E., & Isiaka, A. S. (2020). The Socio-Economic Impact of Covid-19 on The Economic Activities of Selected States in Nigeria. Indonesian Journal of Social and Environmental Issues (IJSEI), 1(2), 39-47.
Oktaviani, F., Sariwaty, Y., & Rahmawati, D. (2018). Penguatan Produk UMKM “Calief” Melalui Strategi Branding Komunikasi. Jurnal Pengabdian Kepada Masyarakat: Abdimas BSI, 1(2).
Primadewi, A., Anwar, T. M., Yustin, & Et.al. (2020). Penguatan Pemasaran Produk UMKM Ashfa Madu Borobudur Melalui Strategi Product Branding. JPKM: Jurnal Pengabdian Kepada Masyarakat, 26(3).
Purbohastuti, A. W., Lusianingrum, F. P. W., Hidayah, A. A., Aribowo, D., & Desmira. (2021). Peningkatan SDM UMKM Melalui Pengayaan Packaging Produk di Kecamatan Jombang Kota Cilegon. Dinamisia: Jurnal Pengabdian Kepada Masyarakat, 5(2).
Rizqulloh, M. I. (2021). Economic Recovery: The Role of Business Digitization in Minimizing Unemployment During the Covid-19 Pandemic. International Journal of Qualitative Research, 1(2), 120-126.
Wirda, F., Herizon, & Putra, T. (2020). Penguatan Daya Saing UKM Pada Usaha Makanan Khas Daerah Sumatera Barat. Dinamisia: Jurnal Pengabdian Kepada Masyarakat, 4(4).