Wedding Organizer Startup Innovation Based on Learning Competencies in the Bridal Course
Keywords:
Competency-Based Learning, Innovation, Start-Up, Vocational Education, Wedding OrganizerAbstract
This study aims to develop and validate an innovative “Manten” Wedding Organizer (WO) startup model. The model integrates learning competencies in bridal courses with digital entrepreneurship practices, all based on a competency curriculum. The study was motivated by a gap between the capabilities of vocational education graduates in the wedding organizer field and industry needs. The industry now prioritizes innovation, digitalization, and multi-stakeholder collaboration. The research method used a Research and Development approach. The process began with a comprehensive needs analysis, conducted through a literature review, interviews, and observations. Afterwards, the process included model design, implementation in learning and field practice, and a comprehensive evaluation before and after implementation. The results showed a significant increase in technical, event management, and entrepreneurial competencies among respondents. Business indicators also increased by more than 20 points each after the model's implementation, including service user satisfaction, vendor collaboration, business sustainability, and market reach. Validation from lecturers, respondents, and industry players demonstrated that this model bridges the academic world and the creative wedding industry. It also opens opportunities to develop innovative young entrepreneurs who adapt to the dynamics of the digital market. The implications of this research reinforce the argument that integrating vocational education with start-up business practices can help develop superior and relevant human resources for the digital creative economy era.
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